About Prudential

Company Profile Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a subsidiary of Prudential plc, a leading international financial services group from the United Kingdom that has more than £ 249 billion (Rp. 4,027 trillion)of funds under management, catering to more than 21 million customers worldwide (as at 31 December 2008). Combining Prudential's global experience in life insurance for more than 160 years with knowledge of local customs and businesses, Prudential Indonesia is committed to develop its business in Indonesia.

Since launching our first unit-linked (life insurance combined with investments) product in 1999, Prudential Indonesia has been a market leader of this particular product in Indonesia. Prudential Indonesia also offers a variety of products and services that are designed to fit and accommodate the needs of its customers.

As at 31 December 2008, Prudential Indonesia has 7 sales offices (in Jakarta, Medan, Surabaya, Bandung, Batam, Denpasar and Semarang) and 161 agency offices (throughout many parts of Indonesia including, Jakarta, Surabaya, Medan, Bandung, Yogyakarta, Batam and Bali). Prudential Indonesia has a network of more than 59,000 agents, serving more than 720,000 customers.
Various awards were given to Prudential Indonesia over the years, including in 2008 :

• Biggest and Most Active Islamic Life Insurance from Karim Consulting
• Best Service Quality in the Life Insurance Category from Marketing Magazine
• Indonesia?s Most Admired Company (IMAC) from BusinessWeek Magazine
• Best Life Insurance Company in the category of assets above Rp 7.5 trillion from Investor Magazine
• An "Excellent" grade and highest-ranked in the life insurance companies with gross premiums of above Rp 1 trillion category from InfoBank Magazine
• ”Top Executive for Insurance” for Kevin Holmgren in the “Tokoh Finansial Indonesia” award from Investor Magazine. This is the 2nd time that the award was given to Kevin Holmgren.
• ”Service Excellence Champion”, given from the research done by leading marketing consultant firm, MarkPlus & Co.